We’re a totally new kind of dog food company.

We’re vegans and we love dogs of all sizes, shapes and scruffiness. In fact, we love all animals...cows, pigs, chickens, you name it - we don't discriminate. That’s why we make premium products that are  animal & cruelty-free and don’t do bad things to our planet.

Our first commitment is to the health of pooches and we've certainly done our research - dogs are true
omnivores and thrive on a high-protein, nutritiously balanced plant-based food. Our second commitment is to minimize global depletion. With 80 million dogs in the US alone, a vegan dog, like a vegan human, leaves a much smaller paw print on our planet.